How Affiliate Programs are Administered?
Fairly simple in theory, affiliate programs do, however, require the
employment of daily monitoring activities in order for the affiliates
to be properly compensated,.
Depending on the arrangement, someone might need to determine:
In addition, someone needs to track the original arrangement between the
merchant and the affiliate and ensure the affiliate collects the accurate
amount of money.
- the number of people who click on the merchant site's link on an affiliate
- the number of people who end up buying something or performing some
other predetermined action once the affiliate sends them to the merchant
- the number of people who see the merchant site's banner link on an
It's a lot of work for merchant Web sites to actively recruit affiliates,
and for affiliates to search for affiliate programs in which they are interested.
For a lot of web sites, however, their manpower is not terribly vast and
not quite capable of tracking every sale. So, rather than pay their on staff
to monitor all buying and selling activities, for the time and costs involved,
many webmasters simply opt to have the merchant sites tally their bills.